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Tony Belilovskiy

Vice President of the International Institute for Customer-Centered Leadership (IICCL)

C3 Strategic Strategic Advisor

Tony Belilovskiy

Tony Belilovskiy

Vice President of the International Institute for Customer-Centered Leadership (IICCL).  The mission of the IICCL is to build upon and expand access to the customer-centered culture (C3) principles and system developed by Robin Lawton.  The IICCL works with partnering organizations to offer public programs virtually anywhere in the world.

Tony Belilovskiy

My passion is to bring thought-provoking ideas to your organization that will help to propel your organization to the highest level of performance.

Tony Belilovskiy joined C3 Excellence in 2017.  He is Vice President of the International Institute for Customer-Centered Leadership (IICCL), a C3 Strategic Advisor and a C3 Strategic Project Management trainer and facilitator.  His diverse expertise includes operational excellence, project management training and coaching, culture change management, engineering in metallurgy, ballistics, licensed clinician, healthcare administration, auditor, healthcare consulting, entrepreneurial business ownership, statistician and conference speaker.

During his career spanning over 25 years in the United States, he has worked in and with community hospitals and tertiary medical facilities as both a clinician and administrator, group physician practices, Fortune 500 Company, medical insurance companies, government entities, developed courses and taught at several universities and colleges.  Tony’s diverse and multicultural experience has made a huge positive financial and operational impact on multiple companies.

Tony has an extensive international and cross-cultural experience. He is very familiar with what it takes to achieve rapid and durable cultural change for leaders at every rank within an enterprise. Tony has the proven ability to manage multiple initiatives, with a strong commitment to results ranging from business growth, operational savings, employee engagement and customer delight. He speaks three languages, has a sharp and inquiring mind, and pairs all that with an easy sense of humor that makes him a joy to work with.



Tony holds both Bachelors in Cardiopulmonary Sciences and Masters in Healthcare Management and Administration from Northeastern University in Boston, MA; Associates Degree in Metallurgy from Odessa Polytechnic Institute in Odessa, Ukraine.

Background and Interests

Tony was born and raised in the Soviet Union and emigrated to the U.S. with his parents at the age of 19.  As an avid traveler and transportation/aviation enthusiast, Tony immerses himself in different cultural settings around the world, such as participating in traditional meal preparations with Southern African Zulu tribe, Bungee Jumping in Botswana, observing wildlife in Africa’s national parks, and harvesting fruits and vegetables along the Danube river with local villagers in Romania and Moldova.  In addition to all of the above, Tony is also an accomplished classical pianist.

Comments from a Recent Workshop

  • “Tony is very personable, knowledgeable and fun. I had a LOT of takeaways from this training.
  • I appreciate Tony’s passion, humor, and ability to tie real life examples to illustrate points.
  • This is a great workshop!   A very different perspective.
  • Really hit home – ways to focus on the customer and products which is not what my team has been doing! Excellent reset for me.
  • Thank you!  I love the ideas about products and alignment.
  • This was one of the few sessions directed to the service industry.  It is important to tie the service provided to a product, any have a clear understanding of roles in the process.  In service more than anything, it is important to start with the desired outcome and work backwards.
  • The idea of being a “customer outcome”-oriented organization rather than a producer-oriented organization, or rather than starting with product and process, begin with desired customer outcomes and work backwards is very profound.
  • Think every action as product flow!
  • I highly recommend this course to anyone from an organization that is considering a cultural shift, or which is desiring to better understand customer needs.  This session was really good and extremely information dense.”